Solutions for Ad-supported Media
Diversify & Boost Revenue. Collect First Party Data.
Re-engage Premium Audiences
Technology is shifting away from third party cookies. First party data acquisition is critical for personalization and engaging audiences. Traditional ad revenue streams are at risk.
Micro access meaningfully boosts and diversifies revenue while:
• Complementing existing revenue streams
• Providing compelling methods of user-consented first party data collection
Fewcents is leading this revolution, providing a seamless micro access platform through its Fewcents Wall.
What is Micro Access?
Micro access is a game-changing approach to content access. Users can exchange small transactions (micropayments) or data for access to individual content - an article, podcast, or video.
Read more
Fewcents reimagines micropayments for individual content with global payments and sponsorships. Built for any digital media, the Fewcents Wall is a plug-and-play widget that unlocks revenue and data from undervalued casual visitors
Collect valuable first party data. Grow user registrations. Enable personalized content and targeted marketing.
Add a micropayment revenue stream. Explore micro sponsorships. Boost display ad revenue.
Create a smooth, user friendly experience with a single account and inbuilt wallet, leading to higher return on investment
Understand what content users value based on their micro access decisions.
Transform your audience from passive to active readers, driving deeper engagement and interaction with your content
Seamlessly integrate Fewcents Wall with existing Content Management Systems (CMS) and tech stacks using a few lines of code
Case Study
• 80x increase in transactions
• 22x revenue growth
• Average RPM increased 15x
“Moving to Fewcents has been a great decision for Historia, not only to meaningfully increase conversions, get a high volume of first party data, and free up our tech team’s time, but also is helping us to build a better subscription strategy.”
- Bonnie Triyana, Founder and Chief Editor of Historia
Case Study
• 3.5x increase in Page RPM
• Stable ad revenues despite new revenue model integration
• Gained invaluable first-party data
"Micro-payments could become a low-risk method to initiate payment models…we plan to focus on high-revenue articles, enhancing the coexistence of advertising monetization and paid content."
- Kato, Editor-in-chief, Football Critique Online
Integration is lightning fast. Fewcents plugs in seamlessly with any Subscription or CMS system, with only a few lines of code.
Decide where and how Fewcents shows up:
• Older / Archived content
• Specific content categories, authors, dates or tags
• Unique formats ( video, audio, research reports)
• International traffic
• Pricing decisions
Start with only 10%-20% of pageviews
Immediately start collecting payments from users across 80+ currencies and 200+ local payment methods.
Get first party data & insights from Fewcents Dashboards & APIs to
• Optimize content
• Re-engage premium audience
• Grow Sponsorships
• Build a Subscription Strategy
Whether you are an expansive digital platform or a niche blog, the once-reliable ad revenue model is challenged and declining. The demise of third party cookies and the increasing importance of first party data signal an urgent need for new monetization channels. Fewcents Wall provides this much needed diversification of revenue without impacting page views or existing ad revenues, while also providing ways to collect user consented first party data.
We start with a low-risk, test & learn strategy and implement Fewcents Wall on no more than 10%-20% pageviews only. We can do this by selecting specific content categories, sections (eg.archives) or unique formats, optimizing based on category performance. Fewcents Wall will allow a publisher to lock the selected content, while leaving existing revenue generating banner advertising untouched. These tried and tested methods have produced no material decline in ad revenues.
Publishers can also introduce brand sponsorships to drive incremental revenue and first party data collection.
The publisher decides where Fewcents Wall shows up, and can make all decisions from a dashboard. They can choose geographies, content categories, individual articles and set up rules (e.g all articles older than 1 month). Pricing is also completely the publisher’s choice, but Fewcents can make recommendations based on benchmarks. All these decisions can be changed or iterated at any time.
Fewcents provides a dashboard with detailed performance reports. Standard reports include daily/weekly/monthly performance statistics based on conversions, yields, geographies, device type, etc. Customized reports can be created as well.
Reports can also be fed into publishers’ data systems via secure APIs.